As digital marketers, we like to see ourselves as thought leaders, strategists, and the go-to person for any digital marketing related question. Many of us believe that our ideas are the ones that shape the marketing industry.

However, according to the 2016 Managing Digital Marketing Report, a whopping 47% of marketers are doing digital marketing with no defined strategy. It’s time to measure and analyze your current digital efforts to see what’s working and what’s not working. How are you connecting with users online and how can your business improve? Reevaluate and build upon what is working to create a strong digital foundation.

Here are some words of wisdom from some of the biggest and the brightest marketing leaders in the industry. Get ready to be inspired.

Digital Marketing Quotes

• “Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks. “ – Neil Patel

• “The best marketing doesn’t feel like marketing.” – Tom Fishburne

• “Imagine a world in which every single person on the planet is given free access to the sum of all human knowledge.” – Jimmy Wales

• “When people ask me what’s the ROI of Social, I ask them… what’s the ROI of Trust, and what’s the ROI of Loyalty. The answer, when used to build relationships the results will be… longer lifetime value of a customer, larger average order value, and increased frequency of purchase. All measurable and all lead to increased sales and profits.” – Ted Rubin

• “In the time it took you to read this sentence 20m emails have been sent.” – John Watton

• “Inspiration is the most important part of our digital strategy.” – Paull Young

• “It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” – Jeff Eisenberg

• “It’s hard to find things that won’t sell online.” – Jeff Bezos

• “Think about what the user is going to type” – Matt Cutts

• “We have the technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” – Pierre Omidyar

• “Don’t say anything online that you wouldn’t want to be plastered on a billboard with your face on it.” – Erin Bury

• “In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner

• “Stop selling. Start helping.” – Zig Ziglar

• “Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” – Ian Schafer

• “There’s never been a better time to be in advertising, and there’s never been a worse time.” – Aaron Reitkopf

• “We want to know what consumers are looking for, what their values are, and how can we meet their needs. It’s not just about Big Data; it’s about translating that into the truth.” – Gayle Fuguitt

• “If the content is king, then conversion is queen.” – John Munsell

• “There’s a problem with the word ‘social’. Social is not just Twitter, FB, etc. Social is a language.” – Andrew Grill

• “We must move from numbers keeping score to numbers that drive better actions.” – David Walmsley

• “Tell stories.” – Seth Godin

Digital marketers are constantly looking for ways to find strong business insights from their digital efforts. At Digital Ad Agency, we studied how businesses are using big data to develop smarter programs that connect to business impact and build a Social Intelligence practice that will move you past the data – to action, optimization and ROI. Learn more in our guide, Turn Big Data Into Insights: Measure Your Social Media ROI.